In 25 years I have turned ideas into companies, built teams that believed in something, and never kidded myself that going digital is automatically a solution.
I think fast. I move fast. And I connect things other people do not see yet, even when they are lying side by side.
I work from one conviction: most people are decent. And the digital industry can be fairer. Those are the two things that have driven me for 25 years.
Venture builder at Flying Kiwi — but this site is about who I am, not about what the agency does.
25 years across several sectors. One common thread: ideas I could not let go of.
Behind every successful venture lies a story of collaboration, innovation and growth.
“Willem van der Krieken is an effervescent force with significant digital impact. A visionary who begins to shape his strategy over the first cup of coffee. Not someone along for the ride, but pedaling hard and steering himself. A builder that any brand or organization can benefit from, in a process that is not only about ‘winning’, but certainly also about ‘fun’!”
“Willem is a digital entrepreneur through and through. He knows how to translate digital inspiration and creative concepts into something that works in practice, always steering toward returns for clients.”
“His creativity and digital expertise make for an ideal combination. The way Willem thinks along from our perspective delivers the best result every time.”
I cannot keep my mouth shut.
About AI that promises more than it delivers. About the ethics that are missing. About what entrepreneurship really means when you are in the middle of it.
No theory. Just what I see after 25 years at the front.
Follow me on LinkedInI work with people who want to move forward. Commercial, but never at someone else's expense. If you think we could mean something to each other, get in touch. Not a sales call. Just to see whether there is a click.