Willem van der Krieken
[ About ]

Digital venture builder

In 25 years I have turned ideas into companies, built teams that believed in something, and never kidded myself that going digital is automatically a solution.

I think fast. I move fast. And I connect things other people do not see yet, even when they are lying side by side.

I work from one conviction: most people are decent. And the digital industry can be fairer. Those are the two things that have driven me for 25 years.

Venture builder at Flying Kiwi — but this site is about who I am, not about what the agency does.

25 years
At the front of the digital industry
9
Ventures built
Most people are decent, it can be fairer
[ Track-record ]

What I have built

25 years across several sectors. One common thread: ideas I could not let go of.

2000 - 2010

thePharmacy

2010 - Present

Flying Kiwi

2016 - Present

Biking & Business

2016 - Present

inBoekel

2018 - 2023

HOOG.design

2019 - Present

Club 9 Sleepservice

2023 - Present

Flying Freelancers

2024 - Present

Señor Swim

2026 - Present

AI, ik ben mijn baan kwijt

[ Expertises ]

What I talk about

[ Testimonials ]

What others say

Behind every successful venture lies a story of collaboration, innovation and growth.

“Willem van der Krieken is an effervescent force with significant digital impact. A visionary who begins to shape his strategy over the first cup of coffee. Not someone along for the ride, but pedaling hard and steering himself. A builder that any brand or organization can benefit from, in a process that is not only about ‘winning’, but certainly also about ‘fun’!”

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—Bob van Oosterhout
Triple Double / Bovano

“Willem is a digital entrepreneur through and through. He knows how to translate digital inspiration and creative concepts into something that works in practice, always steering toward returns for clients.”

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—Michel van Grunsven
Atmosfeer Driving Experience

“His creativity and digital expertise make for an ideal combination. The way Willem thinks along from our perspective delivers the best result every time.”

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—Roel Driessen
EasySwim
[ My view ]

25 years in the industry gives you an opinion. I share mine.

I cannot keep my mouth shut.

About AI that promises more than it delivers. About the ethics that are missing. About what entrepreneurship really means when you are in the middle of it.

No theory. Just what I see after 25 years at the front.

Follow me on LinkedIn
[ Contact ]

Get in touch

I work with people who want to move forward. Commercial, but never at someone else's expense. If you think we could mean something to each other, get in touch. Not a sales call. Just to see whether there is a click.

© 2026 Willem van der Krieken